MARKETING VOCABULARY LIST

vendredi 3 janvier 2014


       

ABC’s of Selling
– Advice often given to new salespeople, meaning “Always be
Closing,” implying that nay time is a  good time to try to close the sale.  
Accessories
– Goods or services that complement others.
Accident
– An unexpected happening that is harmful or unfortunate.  
Accounting
– The process of recording, measuring and reporting the financial  condition of a business.
Acquisition
– The process of taking possession of something, e.g., acquiring
another business by purchasing it.
Advertisement
– A specific paid form of non personal presentation of ideas,
goods or services. 
Advertising Campaign
– A series of advertisements planned around a central
Theme.
After-Sale Service 
– All service preformed after  the sale of the product, e.g.,  delivery, instruction, installation or maintenance.
Agent
– Intermediary who assists in the  sale and/or promotion of goods and
services by does not take title to them.
Alternative Resource
– A resource that can be used in place of another.
Amount Tendered
– The amount the customer gives the cashier to pay for a
purchase.
Annual Fee
– an amount of money charged on a yearly basis for the privilege of using certain kinds of credit,  e.g., an American Express card.
Annual Percentage Rate (APR)
– Rate of interest expressed as a yearly percentage.
Approach 
– The beginning of a sale when the  customer and salesperson first
Communicate; also called the opening  or attention step of a sale.
Apron or Receiving Apron        
– A sequentially numbered  form detailing the  movement of the shipment from the time it is shipped  until the invoice is paid.
Argumentative Customers
– Customers who seem to disagree with, question
or look for error in almost everything and everyone

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