1 ad abbr. advertisement - advert abbr.
2 advertisement n. item of publicity for a
product or service, in magazine, on TV etc
3 advertising agency n. company specialising in
producing and placing advertisements for clients
4 AIDA abbr. Attention, Interest,
Desire, Action - the objective of most advertisements
5 benefit n. advantage of a product or
service, usually derived from its features
6 billboardUS n. signboard, usually
outdoors, for advertising posters; hoardingUK
7 circulation n. average number of copies of
a magazine sold in a particular period
8 classified ads n. small advertisements in
magazine or newspaper categorised by subject
9 commercial n. paid advertisement on radio
or TV
10 coupon n. part of a printed
advertisement used for ordering goods, samples etc
11 double-page spread n. advertisement printed
across 2 pages in a magazine or newspaper
12 eye-catcherUS n. something that especially
attracts one’s attention - eye-catching adj.
13 features n. special characteristics of
a product, usually leading to certain benefits
14 hoardingUK n. signboard, usually
outdoors, for advertising posters; billboardUS
15 poster n. large sheet of paper,
usually illustrated, used as advertisement
16 prime time n. hours on radio & TV
with largest audience, esp. the evening hours
17 promote v. to (try to) increase sales
of a product by publicising and advertising it
18 slot n. specific time in a
broadcasting schedule, when a commercial may be
shown
19 target n. objective; what one is
aiming at - target audience n.
20 U.S.P. abbr. Unique Selling Proposition;
what makes a product different from
others
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