MARKETING VOCABULARY LIST

       

ABC’s of Selling

– Advice often given to new salespeople, meaning “Always be

Closing,” implying that nay time is a  good time to try to close the sale.  

Accessories

– Goods or services that complement others.

Accident

– An unexpected happening that is harmful or unfortunate.  

Accounting

– The process of recording, measuring and reporting the financial  condition of a business.

Acquisition

– The process of taking possession of something, e.g., acquiring

another business by purchasing it.

Advertisement

– A specific paid form of non personal presentation of ideas,

goods or services. 

Advertising Campaign

– A series of advertisements planned around a central

Theme.

After-Sale Service 

– All service preformed after  the sale of the product, e.g.,  delivery, instruction, installation or maintenance.

Agent

– Intermediary who assists in the  sale and/or promotion of goods and

services by does not take title to them.

Alternative Resource

– A resource that can be used in place of another.

Amount Tendered

– The amount the customer gives the cashier to pay for a

purchase.

Annual Fee

– an amount of money charged on a yearly basis for the privilege of using certain kinds of credit,  e.g., an American Express card.

Annual Percentage Rate (APR)

– Rate of interest expressed as a yearly percentage.

Approach 

– The beginning of a sale when the  customer and salesperson first

Communicate; also called the opening  or attention step of a sale.

Apron or Receiving Apron        

– A sequentially numbered  form detailing the  movement of the shipment from the time it is shipped  until the invoice is paid.

Argumentative Customers

– Customers who seem to disagree with, question

or look for error in almost everything and everyone

Vocabulary of money

Account: a record of money a person deposits into a bank

Balance: the difference between credits and debits in an account

Bank: a building in which commercial banking is transacted.

Bank charges: money paid to a bank for the bank's services etc.

Banker’s draft: a cheque drawn on the bank (or building society) itself against either a cash deposit or funds taken directly from your own bank account.

Barter: to trade without using money.

Borrow: to ask for the temporary use of money on the condition of repayment and at a set rate of interest.

Branch: local office or bureau of a bank

Building society: a building society is like a bank, but it is owned by its members - savers and borrowers - and not by shareholders. Its traditional purpose was to lend money to individuals to purchase or remortgage their homes.

Cashflow: cash earnings minus cash outflows for fixed- and working-capital investment.

Cashier: an employee of a bank or building society who receives and pays out money.

Chequebook: book containing detachable cheques

Cheque: written order to a bank to pay the stated sum from one's account

Counterfeit: fake money made in order to deceive - also v.

Credit: money in a bank a/c; sum added to a bank a/c; money lent by a bank - also v.

Credit card: (plastic) card from a bank authorising the purchasing of goods on credit

Currency: money that is used by a country such as the United Kingdom.

Current account: bank a/c from which money may be drawn at any time; checking account US

Debit: a sum deducted from a bank account, as for a cheque - also v.

Debit card: you use a debit card in much the same way as a credit card but instead of receiving credit after making your purchase, the funds are automatically (within a few days usually) withdrawn from your bank account.

Debt: the state of owing something (especially money).

Denomination: a number that expresses the value of a coin or bill. A five pound note and a ten pound note represent two denominations.

Deposit: an amount of money placed with a bank

Deposit account: bank a/c on which interest is paid; savings account US.

Fill in: to add written information to a document to make it complete.

Interest: money paid for borrowing money, or money that a bank or building society pays a customer for putting money into their bank.

Interest rate: the percentage of an amount of money which is paid for the use of that money over a period of time.

Lend: to give the temporary use of money on the condition of repayment and at a set rate of interest.

Loan: money lent by a bank etc and that must be repaid with interest - also v.

Mortgage: most of us do not buy our homes outright for cash - instead we borrow money to do so.

Overdraft: deficit in a bank account caused by withdrawing more money than is paid in

Pay in: to deposit or put money in to a bank account

Payee: person to whom money is paid

Paying-in slip: small document recording money that you pay in to a bank account

Pence: plural of penny.

Standing order: an instruction to a bank to make regular payments

Statement: a record of transactions in a bank account

Withdraw: to take money out of a bank account

Withdrawal: the act of taking out money.

Twitter Vocabulary in use

Twitter Handle: Also known as a username. This is the name you select to represent yourself on Twitter.

To Follow: To subscribe to someone‘s updates on Twitter. You do this by clicking the “Follow” button on that specific person‘s Twitter page, which can be found at http://twitter.com/USERNAME.

(Insert the specific person‘s username into the URL, like http://twitter.com/ccvetsjvp). When you follow someone, their updates will be displayed on your Twitter homepage so you know what they are doing.

To Follow Back: To subscribe to the updates of someone who has recently started following you. In Twitter‘s notifications settings, you can indicate whether you‘d like to receive an email alert whenever a new person follows you receive. In the email, there will be a link to that person‘s profile. By clicking the link, you can check out who they are and decide to follow them back or not. It is not required to follow everyone back, but many people like to.

Follower: A person who has subscribed to receive your updates. You can view your total number of followers on your Twitter profile page.

Update: Also known as a tweet. Each update can be no longer than 140-characters. You can post an update in the white text box under “What‘s Happening?”

@Reply: A public message sent from one Twitter user to another by putting @USERNAME anywhere within the body of the tweet.

Direct Message (or DM): A private message sent from one Twitter user to another by either clicking the “message” link on their profile or typing D USERNAME. Think of it as Twitter‘s version of an email/inbox.

Twitter Stream: A list of a person‘s real-time updates. Every time you post an update, it goes into your Twitter stream, which is found on your account page also at http://twitter.com/USERNAME.

Tweet-Up: An event specifically organized for Twitter users to meet up and network, usually informally.

Hashtag (#): A Twitter tagging system used to aggregate the conversation surrounding an event, topic, or theme. Hashtags can easily be created by combining a # with a word, acronym, or phrase (#WORD) and used as a tag within tweets.

Retweet (or RT): To repeat what someone else has already tweeted. People do this if someone has said something especially valuable and they want their own network to see the information too.

Example: Retweet @USERNAME: Check out this cool resource

Twitter Lists: Public lists that any Twitter user can create. Twitter Lists generate Twitter streams that include specific Twitter users.

Example: One list HubSpot has created displays tweets from HubSpot employees who tweet: https://twitter.com/#!/list/HubSpot/hubspotters

Trending Topics: Displayed on the right-hand side of your Twitter homepage, trending topics are words, phrases, or hashtags that are popular (trending) on Twitter at a given time. These can be organized by location and are updated in real time.

Promoted Tweets: Tweets that have been supported and promoted by paid marketing. Think of them as the pay-per-click of Twitter.